Traffic - we all want it and we all need it to gain exposure for business. But, how do you gain much needed traffic is the question. There are plenty of different marketing routes that showpig producers take. However, one tried and true method to ensure that you’re getting traffic on one of the most important days in your business, sale day, is to host your sale with a reputable online platform that has established a following and massive online traffic.
At Showpig.com we closely monitor the traffic that our sale site creates, in the month of June we saw increases across the board on number of auctions we hosted, total items with bids and the average winning bid dollar amount in comparison to 2014.
The two charted stats that had the largest increase were total page views and total unique IP addresses. Total page views increased from 1,269,972 (2014) to 1,565,604 (2015) which was a 23% increase. Total unique IP addresses increased from 35,089 (2014) to 42,329 (2015) which was a 21% increase.
What's that mean exactly? Unique IP addresses, there were 7,240 more devices who visited showpig.com and they viewed 295,632 more pages than they did last year.
Although online web traffic can seem like a boring subject, it's essentially critical to your sale's success and exposure to your business. We suggest that you inquire with your sale provider and take into consideration the website traffic when choosing who to host your sale events with.